Welcome to the
hup! Trade Centre
Norwich

Visit our Norwich hup! Trade Centre to learn more about hup!, the revolutionary new building method for conservatories, orangeries and extensions.

Explore the benefits of hup!
hup! Trade Centre Norwich
Tr ade Centre

The better way to build

hup! is designed for transforming old, outdated conservatories or building any style of home extension five times faster than with traditional methods. The system’s pre-fabricated, lightweight components mean you can re-use existing base work, making for quick, hassle-free installations every time. Find out more about how hup! can help you grow your business by visiting our Norwich hup! Trade Centre.

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Why visit our hup! Trade Centre?

Here are just a few of the services we provide at the Norwich hup! Trade Centre to help you get started with the better way to build.

On-site training & assistance

Ultraframe offers free technical and sales training, including on-site guidance for your first hup! build, ensuring you have all the support you need.

hup! Trade Centre Norwich Showroom

Showroom & meeting rooms

Take advantage of our expansive showroom to inspire your customers with the possibilities hup! provides, and step into one of our meeting rooms to seal the deal.

Brochures & samples

Pick up free brochures, samples, and guides to discover more about hup! and entice your customers to opt for an easy-to-install hup! conservatory or home extension.

Ordering service

From design and specification to quoting and ordering, we provide a clear and comprehensive in-house ordering service at our Norwich hup! Trade Centre.

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Who are we?

Operating since 1999, we have earned a great reputation for outstanding manufacturing quality and customer service, specialising in the supply of Ultraframe conservatory, orangery and extension components to the trade. Recognising the potential of the hup! system, we have expanded our offering to help our customers take advantage of this revolutionary new building method.

About us

Why choose hup!

Five times faster to build

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Ultimate design flexibility

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Five times more energy efficient

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One supplier, one project

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High quality finish every time

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60% more carbon efficient

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Case studies

Alpha Home Improvements

Alpha Home Improvements has now used hup! on a wide variety of extension and conservatory conversion projects.

Yorkshire Warm Roofs

Hear James and Russell from Yorkshire Warm Roofs share their experiences of using hup! for the first time when they transformed an old conservatory into a modern, energy efficient home extension.

Fairway Construction

Fairway Construction has recently carried out their first hup! conservatory conversions. Andy Butterworth explains what they expected from the lightweight hup! building system and how it performed on their first couple of projects.

MI Construction North West

Grant Proctor from MI Construction North West shares his experience of installing hup! for the first time.

"hup! is an absolute game changer”

Laura Jane Clark

Leading architect & star of BBC’s Your Home Made Perfect

“People often ask how they can add an extension or rebuild their unusable conservatory in the most efficient way possible – hup! is definitely the answer. Basework is usually the biggest minefield and the biggest headache for homeowners, so having something where you can use the existing base, and don’t need to start digging down and just build, getting watertight in two or three days, it’s an absolute game changer.”

Find out more

Come along to our events

Wed 5th March
9:00 AM

hup! Trade Centre Norwich Open Day

Learn the ins and outs of the revolutionary hup! building system. This comprehensive training session will cover everything from system components to installation techniques.

Thu 6th March
9:00 AM

hup! Trade Centre Norwich Open Day

Learn the ins and outs of the revolutionary hup! building system. This comprehensive training session will cover everything from system components to installation techniques.

Accreditations & Approvals

hup! has been independently tested for its strength, thermal performance, fire resistance and quality, to provide you with complete peace of mind. Learn more about each of the approvals and download the relevant certificates.

Any questions?

Why is hup! a better option than a traditional conservatory or extension?

hup! is far simpler and five times faster to build than traditional construction methods. Its pre-fabricated components and rapid connections eliminate the need for on-site cutting, allowing 10m² of wall to be assembled in just minutes. The system can be built in any weather, and since all parts are made to measure, there’s no waste to clear from the site.

How will hup! benefit my business?

hup! simplifies project management by reducing the need for multiple trades and is five times faster to build than traditional methods, allowing you to complete more jobs in the same timeframe. With 100% pre-fabricated components, there is no on-site cutting required, and you won’t need to source additional materials like bricks. hup! is designed to be installed by a single team, with free comprehensive fitting team training available from Ultraframe, as well as services for design, specification, quoting, and ordering.

Is hup! compliant with Building Regulations?

hup! has been approved by Assent, MFA and Stroma, making Building Regulation compliance far simpler. Ultraframe has agreed specific procedures and prices for different types of hup! projects with these companies, ensuring price consistency. Carrying out Building Regulation approvals with one of these companies offers a simple alternative to working with a Local Authority.

Is hup! energy efficient?

hup! is five times more energy efficient than the average UK home. The system’s components meet the requirements of Part L June 2022 of the Building Regulations, with solid roof U-values below 0.15 W/m²K for England and 0.13 W/m²K for Scotland. Additionally, hup!’s walls have a U-value of 0.17 W/m²K, which exceeds Building Regulations and significantly enhances thermal efficiency compared to traditional brick and mortar.

Still need help?

Contact us today for advice and assistance on growing your business with hup!


Visit us

  • The Sure Group
    32 Whiffler Road,
    Norwich,
    Norfolk,
    NR3 2AZ

Call us

01603 486 642